Evaluating Training Effectiveness and ROI
NOVEMBER 13, 2015
Behavior. You can read about these levels in-depth in my previous article, Getting to Know ADDIE: Evaluation. In this article, I would like to focus on the fifth level, which was suggested for addition by Jack Phillips. Return on Investment (ROI) When evaluating the effectiveness of training, it is customary to consider an additional level of the Kirkpatrick’s model, namely, the ROI methodology, developed by Jack Phillips in 1991.