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Mind the Gap: How to Assess Sales Performance Gaps to Achieve Execution Excellence

PDG

Assuming you’ve adequately onboarded all your sales reps—instructing them on product knowledge, sales process, market dynamics and competitors, technology usage, industry regulations, and so on—they should be well-prepared for the dynamic world of life science sales. Essentially, they know what to do because you’ve trained them.

Sales 52
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Learning Vs. Performance -- The Dichotomy

ID Reflections

Training” as a panacea for all ills – from lack of productivity to lack of motivation, attrition, and lost profits – is losing its power. In this context, a discussion with a friend led me to the video on Knowing-Doing Gap by Bob Proctor. Some further research into the Knowing-Doing Gap led me to his website: [link].