How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford


I wanted people to have this thing at the end, an article or a homepage that could rank for something [inaudible 00:19:20]. The best content ranks for thousands of long tail keywords. Whatever we’re offering to solve that, we need to introduce that in the article.

Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

That’s a lot of what I took away from both hearing him speak in Chicago as well as working on his profile article. Jon: I have a long history of trying things out that I don’t like. Like many bosses, Jon Kaplan thought he was a good leader. The results seemed to prove it.