Association Learning: Does your Story Inspire Members?
NOVEMBER 15, 2016
Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member community that will champion your brand. Or do you need to refocus and refresh the brand story for your association learning programs?