5 AdWords Marketing Tips for Your Online Course
MAY 31, 2018
Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. But you should go beyond the obvious keywords such as “online business management course” or “online electrician certification.”. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. Many businesses don’t target their own branded keywords.