How to Increase Conference Attendance
OCTOBER 15, 2015
For associations, conferences represent a major source of potential revenue. In the simplest terms, you do this by providing value in the form of networking opportunities, vendor availability, keynote speakers and, of course, smaller learning sessions. Bring in relevant, inspiration keynote speakers, attract vendors for the expo floor, and allow experts in your industry to lead smaller sessions. Insist on a good ratio of presentation to engagement.