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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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Top 3 Questions to Ask Before Choosing eLearning for Your Association

Association eLearning

For years, associations have played a critical role in addressing the skills gap problem by providing professional and continuing education for their members. In the past, highly-specialized, industry education was provided through association annual meetings and educational sessions. Is there a market for the course?

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Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors.

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A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs

WBT Systems

A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.

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The Ultimate Guide to Monetizing Customer Learning

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets. and choosing the right monetization strategy.

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What Association Education Teams Need to Know about Membership Trends

WBT Systems

Every year, we see the release of more and more research reports in the association space. But the one I eagerly await each year is one of the oldest, the Membership Marketing Benchmarking Report from Marketing

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Marketing Your Association to Millennials: Make it Social

Association eLearning

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC) campaigns on big name social media sites. How do you advertise on this platform?

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Is your organization or association leaning into the always-evolving eLearning environment to ensure you have the tools and content to remain relevant through all this change? Effective marketing & monetization. The "new normal" is now a little less new, a little more normal. Implementation. Integration. And even more!

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.