Appsembler

MARCH 1, 2022

Currently, only 43% of software companies have a dedicated developer marketing team, yet developers are influencing more and more purchase decisions and playing a part in controlling a company’s technology budgets. Use it to assemble your new developer marketing team. Key Responsibilities.

Expertise 98

Expertise Templates Market Job 98

Appsembler

FEBRUARY 25, 2022

There is proof that developer-first marketing works; Atlassian sold $320 million of software in 2015 using a lower-touch sales model (as opposed to the high-touch, high-cost traditional sales model). You’ve Gained Developers’ Trust. Assembling a Dedicated Developer Marketing Team is Key to Success.

Market 98

Market Metrics Develop Atlassian 98

Cloudshare

APRIL 6, 2020

Readers of our blog know each month we present a collection of great content we’ve recently read on topics like training , security and sales enablement. So, while buzzwords like “machine learning” and “zero trust security” typically dominate headlines, the hot phrase now is remote-working.

Cyber Security Training 95

Cyber Security Training Atlassian Effectiveness Help 95

Training Industry

APRIL 19, 2017

“When I hired my VP of product, I made him own customer success because I felt I couldn't trust his product roadmap unless he had full transparency into how our customers were using our product.” Look at the large SaaS companies that have gone public in the last five years – including Box, Atlassian, Twilio and Coupa Software.

Lesson 41

Lesson Atlassian Metrics Sales 41

ProProfs

JUNE 14, 2018

62% said that meetings are not efficient enough to bring the team closer. According to Atlassian , these unproductive meetings can take up more than 30 hours of the time an average employee spends at work! But then you need to train your sales team to get them accustomed to the newness of the products.

Ideas 88

Ideas Innovation Effectiveness Scanning 88

Everwise

JANUARY 9, 2018

Last month, Everwise hosted a webinar on “Building a Learning Culture” with Jeff Diana, the former Chief People Officer of Atlassian & SuccessFactors. Diana compares laying the groundwork for a culture of learning to properly equipping your sales team with the tools to crush their numbers. Make a case for greater investment.

Culture 36

Culture Low Cost Atlassian Learning 36