Drivers of Yammer use in the corporate sector
E-Learning Provocateur
JUNE 17, 2012
Intrinsic motivation is obvious to anyone who knows the saying “You can lead a horse to water, but you can’t make it drink” In other words, you can unleash your business champions and push all the promotion you like, but if the individuals who comprise your target audience lack a collaborative attitude, they won’t use Yammer.
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