FEAR OF BRANDING – 10.1 Reasons to Move On
Wonderful Brain
MARCH 26, 2012
When Jobs claimed, “Simplicity is the ultimate sophistication” and ensured that ‘Think Different” was not “Think Differently, “ he was defining branding as the core attitude pervasive at Apple. It’s what Jobs and his select team believed design should do and be that molded blobs of plastic in to iPods.
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