Evaluating Training – Capturing the Benefits Aspect of ROI
MAY 10, 2016
Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. The Phillips ROI Methodology took this model a step further, adding the ROI calculation as a fifth level. Included in the second level are: Change in attitude, skills, knowledge. Benefits and soft skills: Sometimes the goal of training is to change attitude. Attitude and behavioral changes can be measured only over time.