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Thriving in the Net-Work Era

Jay Cross

Time for some quick-and-dirty research to get the brain in gear. Before industrialization, work was local or industry meant cottage-industry. About three hundred years ago, work became an organizational matter. Factories require groups of people working together. Clocks measure working hours instead of the sun. Frederick Taylor uses time-and-motion studies to find the one best way to do individual pieces of work.

Not Your Father’s ROI

Jay Cross

At the same time, we are shifting into an era in which knowledge work and learning occur where re-engineered business processes collide with a participative and interactive ecology of information flows. But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. The working definition of ROII is the observable development of capacity and capability to create economic values out of intangibles.

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