DevLearn Day 2
OCTOBER 24, 2013
Product of the expo - there can be only one… Worst marketing of a product and how it reminds me of the marketing case study involving Infiniti cars of 1981-82. One of the wonderful things I love about attending expos is the ability to see new products and new vendors. For example, there were several vendors making their debut – as in their solution – at DevLearn. Thus, vendors face a dilemma, how many shows do they go to (as in getting a booth)?