Social networking & the workplace
JANUARY 18, 2013
Dan Pontefract’s recent blog post on companies (not) allowing Facebook at work has prompted me to dust off the topic of how social helps companies get the business of communicating, collaborating and learning done – and hence the business of business done! What most do not realize is that “some 70% of the extra profit to be made through social technologies has nothing to do with marketing. Social is not a feature. Social is not an application.