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Not Your Father’s ROI

Jay Cross

We are witnessing the death throes of management models that have outlived their usefulness. At the same time, we are shifting into an era in which knowledge work and learning occur where re-engineered business processes collide with a participative and interactive ecology of information flows. The working definition of ROII is the observable development of capacity and capability to create economic values out of intangibles. You Must Manage What You Can’t Measure.

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