L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?
Learnnovators
AUGUST 2, 2023
The similarities are all too obvious: L&D and marketing are both trying to change behavior. What influences you to choose one particular product or service over another? By following effective persuasion techniques, marketers convince you to alter your belief and to start a new behavior (or stop an existing one).
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