Why You Need to Invest More on Product Knowledge Training
Infopro Learning
JULY 18, 2017
An entire book could be written on whether this money should be spent on leadership , customer support , onboarding , etc., The changes in buyer behavior and the impact this has had on sales training has been well-documented, in large part due to the work of Matthew Dixon and Brent Adamson, who co-wrote The Challenger Sale.
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