Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

Market 218

More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. Most importantly, perhaps, is also the benefit of spacing learning to increase the likelihood of it being available. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey.

Market 225

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Can Automated eLearning Help Training?

Creativ Technologies

Marketing automation is a requirement of modern-day times. It has been very feasible for the companies to send marketing documents to the clients. The marketers can benefit immensely from this tool as they can get videos embedded in auto mailers and then appealingly showcase products.

How Can Market Segmentation Drive Business Growth?

Talented Learning

Today we feature market segmentation guidance from Laura Patterson, President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

3 Ways LearnDash 3.6 Helps You Market Your Course


So with that in mind, I’d like to take a closer look at three of the features that can give you an edge when selling and marketing your course. We’ve talked in the past about the benefits of offering subscriptions for your course , and how they can help bring in hesitant learners.

Market 180

7 Developer Marketing Best Practices


While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. We’ve put together a list of developer marketing best practices to help you better engage with your audience.

Business Benefits of Customer Service Training Programs

Infopro Learning

But why are customer service training programs essential, and how can they benefit your business? There are several ways your business can benefit from effective customer service training courses , such as: 1.

Benefits of e Learning


The benefits of e Learning extend far past the desk of your employees. Global Market Insights, Inc. reports that the global eLearning market is projected to reach $300 billion by 2025. Benefits of e Learning. Benefits of e Learning. Follow Follow Follow.

Benefits Of Thought Leadership Marketing: Leveraging eLearning Bloggers And Influencers

Dan Keckan

In this article, we'll explore the benefits of thought leadership marketing and how it can help you gain a loyal audience. Content Marketing Content Marketing Strategy eLearning Blog Guest BloggingBecoming a thought leader in your niche is a rewarding experience.

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. training material that continues to benefit employees as an. reap the benefits of a user-friendly dashboard provided by your. innovating to help our clients deliver innovative learning with real benefit and. 12 Ways to Get the Most.

Email Marketing Best Practices for Online Educators


You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right.

Market 163

Do Benefits Speak Louder than Features?


One of the points I touched on was the difference between course benefits and features, and why speaking to course benefits is a good way to get learners interested in your course. Those are all benefits that a successful educator can gain through building a course with our plugin.

Amy Porterfield Email Marketing Teardown


Before you go, this article is part of our Email Marketing for Course Creators workshop. Amy Porterfield is the creator and host of the Online Marketing Made Easy podcast (which has 3,500 reviews and 4.9 List of Benefit for Signing Up. Amy Porterfield is an excellent marketer.

The Best Black Friday Marketing Ideas (for 2021)


It offers you the perfect opportunity to market and sell your online courses out to your target audience – old, new, and existing customers. Black Friday Marketing Ideas. Your Marketing Campaign: How Can You Prepare? Come up with an email marketing campaign.

Ideas 94

Top 6 Benefits Of Email Marketing When Targeting The eLearning Community

Dan Keckan

Email marketing gets right to the point, but what are the perks for corporate training companies? Here are 6 unexpected benefits of email marketing campaigns. Email MarketingThis post was first published on eLearning Industry.

Benefits of Using Simulations

Your Training Edge

But it’s also a good idea to think about the specific benefits and advantages of simulations, especially if you are going to have to justify an increase in cost or time for an overall training program. The simulation environment also provides the benefit of consistent, constant, and immediate feedback. This benefit essentially serves two purposes. As you can see, many of the benefits of simulations simply lead to better retention and application of knowledge.

LMS: Training, Marketing, and Technology

Your Training Edge

When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon? As training comes under control, you should also consider the marketing of the new LMS. There is potentially an equal population that may not access the LMS because they are unsure of how it can benefit them.

Market 118

A Beginner’s Guide To Marketing Your Games Online

Dan Keckan

Do you know some great ways to market it online? This article is a guide for beginners who are new to online marketing, which is essential for business owners to know. Are you a gamer and also the owner of a gaming website? Not a problem!

Series A Funding Catapults Coassemble’s Online Training Platform Into The US Market | Coassemble


When he began his career in developing applications for online training, our founder, Jude Novak , saw a need for the market to transform. “I’d The Growth Potential Of The Online Training Market In The US. Series A Funding To Accelerate Expansion To US Market.

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Show each group how the corporate university will benefit their departments, the organization, and their careers. For example, career benefits are perfect talking points for learners, because the discussion starts on a personal level.

Market 109

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. One of the first considerations to make in advertising and promotion for the University is the “nuts and bolts” of marketing: logos, branding, and color palettes. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

Market 118

Latest in the Learning System Market

eLearning 24-7

Well, it is that time again, to see where the market is, where it is going, and what you should be watching for, that doesn’t involve Netflix recommendations to movies and shows you will never view. Both of which are heavy in the customer education market. Marketing.

5 Tips For Gamifying Content Marketing

Dan Keckan

Most markets are getting increasingly competitive lately. As a way to stand out, companies are using a content marketing strategy. It’s no secret that content marketing can increase audience retention, and establish trust with your audience.

5 Benefits of Online Training

Your Training Edge

In this article, we will look at these and other benefits of online learning. Obviously, this is a huge financial benefit for the business, since you invest in the creation of an online training course once, and you can use it indefinitely, getting more and more benefits from each employee.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful. Tips for Marketing to Association Members. Include your network in marketing efforts.

5 Significant Benefits of Simulation Based Learning


Simulation based learning: Its Emergence & Benefits. Top five benefits of delivering simulation-based learning solutions for corporate training are: – 1- Real-world experiences. Simulation based learning.

5 Benefits of Micro Courses


Micro content can be marketed in a variety of ways. It can be a supplement to a larger course, an onboarding course to help new learners become familiar with the platform, a free marketing sample in its own right, or even a crash course in topics deemed necessary or particularly timely.

What Is Lead Nurturing? How eLearning Companies Can Benefit From This Marketing Strategy

Dan Keckan

eLearning Marketing Strategies Content Marketing Content Marketing Strategy eLearning Marketers eLearning Marketing Lead NurturingLead nurturing is called that for a reason.

Email Marketing Funnel Hacks to Drive More Online Course Sales


Guaranteed, email marketing is one of the best ways to make actual sales from your online course. There are helpful strategies and “hacks” that you can utilize to get the best from your email marketing funnel. Lead generation is at the top of the email marketing funnel.

8 Unexpected Internet Marketing Benefits To Exploit When Advertising Your eLearning Product Or Service

Dan Keckan

Is a digital marketing campaign really the best choice for your eLearning organization? In this article, I’ll highlight 8 unexpected benefits of advertising your eLearning product or service online.

Solution Category Overview: Marketing Automation


Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.). You’ve probably experienced marketing automation as a personal consumer. The benefits of marketing automation Imagine e-mail marketing technology combined with the critical thinking strategy of a structured sales process.

How Developer Marketing Leverages Education, Product Sandboxes, and Community to Increase Developer Adoption


That’s the primary reason why developers don’t respond to traditional sales and marketing tactics. If you’ve previously marketed to non-developers, you’ve probably sent a brochure summarizing your product’s features and benefits. Developer Marketing Platforms.

State of the learning platform market: COVID-19’s impact


In October 2020, OpenSesame conducted a state of the learning platform market survey completed by 29 LMS and LXP providers to collect observations and trends in the industry alongside COVID’s presence. Uncategorized COVID-19 State of the learning platform market

Visual Marketing

Adobe Captivate

Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2. Modern day consumers align their thoughts and actions to relatable media which they view on the web, modern day marketers swear by visual snippets which have an engaging personality and rich verbal content to capture consumers attention.

6 Simple Ways to Market Your Online Course


Tapping into existing communities can help you market your online course. All you need now are students who are ready to learn, but that is easier said than done.How can you market your online course to attract those students? Marketing an online course is often an afterthought for many course creators. A lackluster marketing campaign can leave your course materials languishing unused. To help avoid this scenario you need to be proactive in how you market.

Market 172

How to Create Marketing Materials That Can Boost Engagement


Marketing techniques have grown and changed over the years to include a variety of forms and content. However, bigger doesn’t always mean better, and not all marketing strategies are able to pull in the right kind of responses. Rachel is a freelance marketing specialist.

Marketing Your ELearning Skills


It goes beyond networking though, it is self-marketing. The idea of marketing your own skills can be somewhat intimidating, and understandably so. Marketing your expertise can be easy to do with just a few strategic decisions. Put in the time and your career will benefit. Instructional design is a booming industry, yet I am surprised as to how many instructional design professionals don’t invest in their own careers through networking possibilities.

Market 142

50 Marketing Ideas for Course Creators to Thrive in 2021 [Quotes]


A two-day event that took place on March 22nd & 23rd, featured 30+ speakers specializing in business, marketing, and online course creation. Megan Dougherty is a digital marketing strategist with a background in online business development and course creation.

Ideas 83

8 Reasons To Use Webinar Marketing To Generate Qualified Leads For Your eLearning Business

Dan Keckan

Discover 8 top webinar marketing benefits, from evergreen lead generation to boosting brand awareness. B2B Lead Generation Content Marketing Strategy eLearning Marketing eLearning Webinars Inbound Marketing Lead Generation Webinar Marketing