article thumbnail

Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

Market 242
article thumbnail

How to Conduct Market Research for Your Online Course?

LearnDash

Determining if there’s a market for your course is an important first step in the creation process. The best way to do this is to conduct market research. Market research helps you understand who might want your course and ensure there’s enough demand.

Research 258
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. Most importantly, perhaps, is also the benefit of spacing learning to increase the likelihood of it being available. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey.

Market 250
article thumbnail

How Can Automated eLearning Help Training?

Creativ Technologies

Marketing automation is a requirement of modern-day times. It has been very feasible for the companies to send marketing documents to the clients. The marketers can benefit immensely from this tool as they can get videos embedded in auto mailers and then appealingly showcase products.

article thumbnail

7 Ways to Manage a Talent Shortage

In this whitepaper, Paycor examines the top 7 things you can do to out-maneuver your competition and win the war for talent in the coming months.

Our readers want you
article thumbnail

Email Marketing Best Practices for Online Educators

LearnDash

You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right.

Market 220
article thumbnail

Developer Marketer Job Description Template: Success Criteria and Benefits

Appsembler

Developer marketing doesn’t use the same techniques as traditional marketing, and the way you measure success also looks different. When putting together a developer marketing team, and recruiting talented developer marketers, you need to outline what you expect from your new hires.

Market 68
article thumbnail

A technical marketing guide for developer marketing

Appsembler

Technical marketing is designed to appeal to people with an understanding of how a product works. Rather than focusing on the benefits of your product and how it can improve return on investment, technical marketing focuses on the key specifications and features of a product.

Market 78
article thumbnail

How Can Market Segmentation Drive Business Growth?

Talented Learning

Today we feature market segmentation guidance from Laura Patterson, President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

Market 78
article thumbnail

Top 5 Benefits Of Digital Marketing

eLearning Industry

Digital marketing is growing at a rapid rate, hence it is important for all to know about the benefits and advantages associated with digital marketing.

Market 67
article thumbnail

12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. training material that continues to benefit employees as an. reap the benefits of a user-friendly dashboard provided by your. innovating to help our clients deliver innovative learning with real benefit and. 12 Ways to Get the Most.

Our readers want you
article thumbnail

Benefits of e Learning

Unboxed

The benefits of e Learning extend far past the desk of your employees. Global Market Insights, Inc. reports that the global eLearning market is projected to reach $300 billion by 2025. Benefits of e Learning. Benefits of e Learning. Follow Follow Follow.

article thumbnail

Key benefits of cloud-based eLearning authoring tools

Swift eLearning Services

Though desktop authoring tools are the most powerful content creators in the eLearning market, cloud-based authoring tools are effective, flexible and convenient. Learning is now increasingly available online, thanks to cloud-based eLearning authoring tools.

article thumbnail

Benefits Of Thought Leadership Marketing: Leveraging eLearning Bloggers And Influencers

eLearning Industry

In this article, we'll explore the benefits of thought leadership marketing and how it can help you gain a loyal audience. Content Marketing Content Marketing Strategy eLearning Blog Guest BloggingBecoming a thought leader in your niche is a rewarding experience.

Market 79
article thumbnail

Business Benefits of Customer Service Training Programs

Infopro Learning

But why are customer service training programs essential, and how can they benefit your business? There are several ways your business can benefit from effective customer service training courses , such as: 1.

Our readers want you
article thumbnail

3 Ways LearnDash 3.6 Helps You Market Your Course

LearnDash

So with that in mind, I’d like to take a closer look at three of the features that can give you an edge when selling and marketing your course. We’ve talked in the past about the benefits of offering subscriptions for your course , and how they can help bring in hesitant learners.

Market 254
article thumbnail

What is Multicultural Marketing?

InWhatLanguage

What is Multicultural Marketing? In short, multicultural marketing is for when meaning goes beyond words. Companies that expand their marketing efforts beyond one language and culture will thrive in the coming years. The benefits of multicultural marketing.

Market 52
article thumbnail

4 Tips on How to Market Training and Development as a Benefit

BizLibrary

Read four tips on how HR professionals can market training and development as a benefit to attract prospects and continue growing its workforce. The post 4 Tips on How to Market Training and Development as a Benefit appeared first on BizLibrary.

Market 87
article thumbnail

Do Benefits Speak Louder than Features?

LearnDash

One of the points I touched on was the difference between course benefits and features, and why speaking to course benefits is a good way to get learners interested in your course. Those are all benefits that a successful educator can gain through building a course with our plugin.

Benefits 219
article thumbnail

[TEMPLATE] Technical Marketing Job Description

Appsembler

Technical marketing requires a different approach to traditional marketing. You need to use self-paced courses, interactive documentation, hands-on sandboxes, and build an engaged community to be successful in technical marketing. Technical Marketer. Benefits.

Job 61
article thumbnail

What is Multicultural Marketing?

InWhatLanguage

What is Multicultural Marketing? In short, multicultural marketing is for when meaning goes beyond words. Companies that expand their marketing efforts beyond one language and culture will thrive in the coming years. The benefits of multicultural marketing.

Market 52
article thumbnail

Benefits of Using Simulations

Your Training Edge

But it’s also a good idea to think about the specific benefits and advantages of simulations, especially if you are going to have to justify an increase in cost or time for an overall training program. The simulation environment also provides the benefit of consistent, constant, and immediate feedback. This benefit essentially serves two purposes. As you can see, many of the benefits of simulations simply lead to better retention and application of knowledge.

article thumbnail

8 Transformational Books Every Technical Marketer Must Read

Appsembler

Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists of benefits, and cold calls to try to sell their product. Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences.

Market 73
article thumbnail

Why Good Product Marketing Is Educational and Hands-On

Appsembler

Marketing a complex product to a knowledgeable audience can be challenging. The best way to connect with this audience, raise awareness of your product, boost adoption , and improve engagement is to take an educational, hands-on marketing approach. You’re Marketing to a Savvy Audience.

Market 75
article thumbnail

Amy Porterfield Email Marketing Teardown

learnWorlds

Before you go, this article is part of our Email Marketing for Course Creators workshop. Amy Porterfield is the creator and host of the Online Marketing Made Easy podcast (which has 3,500 reviews and 4.9 List of Benefit for Signing Up. Amy Porterfield is an excellent marketer.

Market 83
article thumbnail

eTextbooks: What are the Major Benefits?

Kitaboo on EdTech

The market for such textbooks is on the rise as publishing companies are spending increasing amounts on developing them. So what are the benefits that e-textbooks offer? The post eTextbooks: What are the Major Benefits?

article thumbnail

Top 6 Benefits Of Email Marketing When Targeting The eLearning Community

eLearning Industry

Email marketing gets right to the point, but what are the perks for corporate training companies? Here are 6 unexpected benefits of email marketing campaigns. Email MarketingThis post was first published on eLearning Industry.

article thumbnail

5 Benefits of Micro Courses

LearnDash

Micro content can be marketed in a variety of ways. It can be a supplement to a larger course, an onboarding course to help new learners become familiar with the platform, a free marketing sample in its own right, or even a crash course in topics deemed necessary or particularly timely.

Benefits 188
article thumbnail

LMS: Training, Marketing, and Technology

Your Training Edge

When you’ve completed your user acceptance testing, it’s time to implement a highly effective training and marketing program for the LMS. So how can you ensure that training and marketing entice the organization to jump on the LMS bandwagon? As training comes under control, you should also consider the marketing of the new LMS. There is potentially an equal population that may not access the LMS because they are unsure of how it can benefit them.

Market 118
article thumbnail

Digital Marketing

Ed App

If you’re new to digital marketing and want to understand all the basics in one sitting, we’ve got you covered! Here, we’ll help you understand what it is and how it can benefit your business. What is digital marketing? Content marketing . Social media marketing.

Market 52
article thumbnail

How Is eLearning Useful For Small Businesses In Marketing?

eLearning Industry

Small businesses need eLearning to teach their marketing employees how to go about their jobs. Virtual Training eLearning Benefits eLearning Marketing Small And Medium Businesses LMSIncluding details like paid advertising is more useful to them than SEO.

Market 83
article thumbnail

7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. We’ve put together a list of developer marketing best practices to help you better engage with your audience.

Market 59
article thumbnail

9 Developer Communities Every Technical Marketer Should Know

Appsembler

Building a strong developer community should form a major part of your technical and developer marketing strategy. Here are the top communities technical marketers can use to engage with developers and reap the benefits.

article thumbnail

A powerful product marketing plan for technical users/developers

Appsembler

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. If you’re marketing your product to a technical audience (i.e.

Market 61
article thumbnail

A Beginner’s Guide To Marketing Your Games Online

eLearning Industry

Do you know some great ways to market it online? This article is a guide for beginners who are new to online marketing, which is essential for business owners to know. Are you a gamer and also the owner of a gaming website? Not a problem!

article thumbnail

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Show each group how the corporate university will benefit their departments, the organization, and their careers. For example, career benefits are perfect talking points for learners, because the discussion starts on a personal level.

Market 109
article thumbnail

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. One of the first considerations to make in advertising and promotion for the University is the “nuts and bolts” of marketing: logos, branding, and color palettes. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

Market 118
article thumbnail

7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. We’ve put together a list of developer marketing best practices to help you better engage with your audience.

Market 52
article thumbnail

How a Developer Marketing Platform Works Alongside Documentation

Appsembler

The aim of educational developer marketing is different from traditional marketing. Developers don’t respond well to traditional marketing techniques such as sales demos and cold calls. Why is a Developer Marketing Platform Key for Educating Developers?

Market 69
article thumbnail

The Best Black Friday Marketing Ideas (for 2021)

learnWorlds

It offers you the perfect opportunity to market and sell your online courses out to your target audience – old, new, and existing customers. Black Friday Marketing Ideas. Your Marketing Campaign: How Can You Prepare? Come up with an email marketing campaign.

Ideas 94