How Neuromarketing Preys On Your Subconscious
SEPTEMBER 13, 2016
Picture this: A pilot is in the cockpit of a fighter jet, pressing buttons and switching levers. Now, picture the scenario again, only this time, each frame is juxtaposed against the driver of a car having the same experience. In 2009, snack food company Frito-Lay monitored brain activity when subjects consumed their Cheetos product. So, why should those in the eLearning space be concerned with fast cars, messy snacks, and neuromarketing?