Big Question IMS iPod ROI 
Mark Oehlert
AUGUST 1, 2008
Im tired people, so Im only going to say this about 1,000 more times. This misunderstanding has led us to countless, pointless discussions about lots of issues but ROI makes a great example (you cant really measure whats going on in someones head can you? - Apple/iPhone/iPod. The Big Question. Oehlerts Book.
Mark Oehlert
JULY 16, 2008
I think the visualization aspect is interesting but I havent deceided yet if the ROI from that aspect is worth the effort. " The game doesnt start until September 22 but people have already started posting their visions for 2019 and while I read just a couple, Im immediately struck by the pessimistic view of the future that is present.
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