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7 Reasons Your E-Learning Website Needs a Blog

LearnDash

Blogging is one of the oldest marketing tools on the Internet—and still one of the best. Yes, I am talking about blogging. The blog has been a foundation of Internet culture practically since its inception. Blogging can help you grow an audience and establish your brand.

Blogging to Build Your Business

Experiencing eLearning

I recently gave a presentation to the Online Network of Independent Learning Professionals about blogging to build your business. This is specifically about what I have learned about blogging to build your reputation as a learning consultant over my 9+ years of blogging. I started blogging in December 2006 as a tool for my own professional development. At the time, starting a business wasn’t even on my radar. Blogging Platforms. Writing.

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Business Writing that Works: 3 Key Principles

Your Training Edge

Writing may be an art, and business may be, well a business, but when you combine these two entities, inconceivable success will be what you’re left with! Professional business writers may make business writing look as easy as taking candy from a toddler, but there’s more to grabbing the attention of the corporate audience than simply noting down your thoughts. Avoid using Business Jargons. Extra Tips for Business Professionals.

Email Marketing Best Practices for Online Educators

LearnDash

You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right.

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12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. investment if businesses are to enrich engagement. Google AI Blog (2014), ‘A picture is worth a thousand (coherent) words: building a natural description of images’ 4 Give Your Video. the chance to write their answer in a text box.

Blogging For Your Business – What Do You Know About It?

Your Training Edge

Do you know what the big problem is with online marketing techniques? That’s because online marketing is still evolving rapidly and that means practices are changing faster than the conventional wisdom is. That’s true of most online marketing practices, but it applies doubly to blogging. Not so long ago, blogging was niche. But blogging has come into the light and younger generations are. Blogging is a lot of work. Blogging isn’t cost-effective.

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. That’s not just a gut reaction – it’s a business reality. The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com.

Learning Challenges for the Insurance Business in the New Normal

Infopro Learning

The last year had seen some extraordinary business shifts that were not expected for a very long time. While the insurance business was already undergoing a lot of significant changes before the pandemic, the novel Coronavirus added to the challenges that were underway.

7 Ways to Market Your Online Course

LearnDash

For a lot of course creators, marketing is a love it or hate it activity. They searched for your name online, they followed a link from your social profile page, or they went directly to your web address from your business card. Begin a blog and include an email sign-up form.

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Local Business Video Marketing – 2020 Guide, Strategies, Statistics

mysimpleshow

Local business video marketing is one of the most effective ways to engage with a local target audience. An excellent video marketing campaign will generate highly relevant and qualitative leads and improve your brand’s awareness in a local community. Most importantly, an effective local business video marketing campaign will help you improve your sales performance and customer base quicker than any other digital media strategy. Marketing is a numbers’ game!

How to Monetize a Blog: 12 Ways Used by Successful Bloggers

learnWorlds

Looking for ways to monetize your blog? Here’s a list of 12 ways to help you with your blog monetization strategy. 3 Way #3: Turn Your Blog Into a Membership Site. 10 Way #10: Consider Affiliate Marketing. Way #3: Turn Your Blog Into a Membership Site.

5 Reasons to get your eLearning Blog Translated

ICDTranslation

Companies use educational material translation to educate their employees from different locations on their business practices, values, or OSHA requirements. One aspect of educational material translation that can be further explored is eLearning blog translations.

Re-evaluating Evaluation | Social Learning Blog

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Re-evaluating Evaluation by Barbara on March 16, 2011 in Project Management/Project Delivery For years, I have dutifully included a description of Kirkpatrick’s Four Levels of Learning Evaluation in every proposal for every company I have worked with. One of my discoveries was Jane Bozarth , who writes a monthly column called “Nuts and Bolts” in Learning Solutions Magazine.

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. It helps you build your customer base and is one of the most effective ways to get repeat business and referrals from happy students. Repeat Business From Email Notifications. TIP: Use a Blog.

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Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. Our Lead Analyst, John Leh , says that today’s learning practitioners are more accurately described as “ instructional marketers.” And I would add that, in this brave new world of instructional marketing, the common denominator is content. What Does Content Marketing Mean To You?

Top 6 Content Marketing Trends for 2019

KnowledgeCity

As 2018 is quickly winding down, one thing is abundantly clear in the marketing landscape going into 2019. Content marketing is no longer a novelty, niche or side project. Increasingly, content marketing is now critical to overall marketing strategy. Consequently, it’s 100 percent necessary to stay on top of content marketing trends to remain competitive in the marketplace. Top 6 Content Marketing Trends for 2019. The same goes for email marketing.

How to get everyone to write like Ernest Hemingway

Making Change

When we talk about writing style, we can get bogged down in personal preferences that are hard to communicate. Many plain-English advocates suggest aiming for a score in the 60s, and that’s my preference, too (this blog post gets a 63). Write active sentences that make clear who does what. People worry about offending their audience by writing “below” their educational level. Therefore, we should write at grade 16. Writing tips writing style

Substantial Writing for Training: Secrets to Great Learning Content

Your Training Edge

No matter what you’re doing, you’ll need written materials to complement that writing. The first thing you need to know as you’re writing training materials is, what’s the end goal? Write to the Audience Directly. It makes more sense too, as you’ll be writing more specialised materials, so you’ll probably know exactly who you’re talking to. Keep Your Writing to the Point. The tone in which you write is important.

Email Marketing Funnel Hacks to Drive More Online Course Sales

learnWorlds

Guaranteed, email marketing is one of the best ways to make actual sales from your online course. There are helpful strategies and “hacks” that you can utilize to get the best from your email marketing funnel. Lead generation is at the top of the email marketing funnel.

#Gamification of Learning and Instruction: Blog Book Tour Recap

Kapp Notes

The blog book tour for The Gamification of Learning and Instruction has come to an end. On the Forbes blog, Jeanne Meister ( Future Workplace ) provides examples of companies using games for learning in her article Gamification: Three Ways To Use Gaming For Recruiting, Training, and Health & Wellness. More of the right way to do gamification was expressed in my interview with Joe Dager of Business901:Implementing Leaning Marketing Systems. Games are Serious Business.

5 Marketing Ideas to Keep Your Customers Engaged During Coronavirus Lockdown

mysimpleshow

While you can’t predict the future, you can do your best to keep your business afloat. This situation has left many businesses questioning their existence. The best you can do right now is to build your relationship with the customers by reviewing some of your marketing ideas.

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Content SEO: Writing for Your Audience

KnowledgeCity

This short attention span means that as blog writers working for optimal content SEO, you must craft your writing to grab the reader’s attention immediately. This approach is hardly a new one, but many businesses struggle with understanding who they are writing blogs for. Write to Be Seen. Without a proper SEO content marketing strategy, you may as well be writing blogs, printing them out, and posting them to your company fridge.

How To Create Video Marketing Content For Your Brand On Any Budget

mysimpleshow

Content marketing is by far the most productive marketing strategy of our era, but it can help you to boost the brand only if you consistently craft amazing posts and use the right format to do so. First of all, it will make your business look professional and trustworthy.

Using Interviews to Build Your Online Course Business

LearnDash

Are you looking for a way to market your online course business but don’t want to write article after article? Use these strategies to feed to marketing funnel and increase your enrollments: Networking: If possible, choose someone you know or are connected to for the first interview. Audit your other marketing efforts to determine gaps that can be filled by one or more interviews with popular influencers. Influencers are often busy. business

How to attract your target group with video marketing

mysimpleshow

Video marketing has become very popular – it is easier than ever before to produce videos and get them online. Learn more about how to attract your target group with video marketing. So, create engaging content videos, rather than mere video advertisements, to attract your target group with your video marketing. A story about your product solving a problem, or even your company story can attract your target audience via video marketing.

3 powerful ideas you should steal from marketing

Making Change

Marketers and trainers have the same goals: They want people to do something. But they achieve those goals in vastly different ways, and I think marketers often do it better. Let’s look at some techniques we can steal from a successful marketing video. I recommend you view this post in the blog. The commercial has been featured in several publications as an example of highly effective, low-budget marketing. He’s talking about his business.

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Use Quora to Market Your Online Course

LearnDash

After creating your online course you may be wondering how to market it. You have probably heard all of the usual advice when it comes to building an online business. Content marketing is king. But I want to offer up another avenue for your marketing efforts: Quora. Business owners, web developers, professors, entrepreneurs, authors, and so on. Now all you have to do is find questions you think you can answer and start writing.

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Gamification of Learning and Instruction Blog Book Tour Week One Recap

Kapp Notes

The first week of the blog book tour has ended and it has been a fantastic week with informative blog posts, information and opinions about gamification and even a bit of controversy. The week opened with a posting of the tour stops on the Learning Circuit’s Blog and the Kapp Notes blog and then introduced everyone to the Facebook page for the book and then the discussion really ramped up with Jane Bozarth talking about the how the book takes a common sense look at the subject.

Write a strong goal: Sell it to Scrooge

Making Change

A business goal is the “What’s in it for me?” It justifies the existence of the project in business terms. “Overall sales could go up and we could gain market share, because we’ll become the widget company that really listens. If so, we’ll use the rest of the money to expand what you’re doing and see if we can gain market share.” I’ll be sure to announce it in the blog.

Analyzing the ROI of Social Media in Training | Social Learning Blog

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Analyzing the ROI of Social Media in Training by Jim on May 3, 2011 in social learning A continuing theme among my blog posts has been the difficulty of demonstrating the ROI of social learning initiatives. As she writes: “A recent Gallup study found that firms with engaged workforces have 2.6 Blog this! Download the whitepaper » Blog this!

Essentials of Writing a Law Dissertation

Learnloft

The specialisations are supply chain management, finance, marketing, business management, nursing, law, and lots more. Writing a dissertation is the most complex activity among all other academic writing activities. Writing a large number of words has never been easy.

Using Content Distribution to Market E-Learning

LearnDash

Have you ever considered writing an article about your e-learning course to a content distribution platform like Medium? But like many marketing ideas that seem too easy, it has its downsides. If you’re wondering whether you should publish your latest article to a content distribution platform or on your own blog, here’s a few factors to consider. Put your own blog first. Write a share-worthy article. Write, publish, and link back.

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4 Tips to Market and Sell Courses Online

LearnDash

Once you’ve mastered the basics of content marketing, what more can you do to sell your course? When it comes to advice for selling online courses, content marketing is one of the first things you’re likely to hear about—and for good reason! The combination of blogging, high-value downloadable content, and email marketing has proven successful time and again. But for others, growing their business means branching out into new marketing avenues.

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How to Build a Sustainable Video Marketing Strategy For Your Business

mysimpleshow

Integrating a short clip to grab your audience’s attention or adding a video to pitch an idea are part of most business toolkits. The goal is not for trends to be incorporated sporadically but to become part of a sustainable marketing strategy. To ensure your business is on the path to success, we have prepared a guide for you to build a sustainable strategy that equips you to create videos systematically and increase efficiency. Uncategorized Applications Business

Finance Market Simulations Teach You How to Grow Your Wealth

Your Training Edge

According to a CNBC story , Warren Buffet started his first business of selling lemonade when he was just 5-years old. Eventually, he got a chance to ‘mark the board’ at a stock trading office on Saturdays, where the young Warren would write the stock prices on the board with chalk. In the digital age, financial market simulations can help you develop your own investment strategies. These include: Capital Market Simulator (CMS). Real Market Simulator (RMS).

The Business of Learning

eLearning 24-7

Welcome to the Business of Learning. Plan to continue to market the system to your employees or customers. You may think to yourself that is impossible in customer training or some other type of B2B (I include associations in the B2B market). When I walked around the LTUK trade show, I could count how many vendors were either privately on the market or had sent out letters of interest (to gauge if Vendor X wants to buy Vendor Y). Pick a number. Any number.

How to Market Your Online Course on a Budget

LearnDash

How to build a market for your online course from an audience of 0. However, before you get too far ahead of yourself with marketing your online course, you should have a couple things in place, primarily: 1) A website. You don’t have to have a perfect, fully-developed website, but you do have to have a blog and somewhere to direct visitors so that they can learn more about your course. You don’t have to have your entire course developed before you start marketing it.

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