Coaching Matters in Sales
JULY 11, 2017
Several years ago, I wrote about the five essential characteristics of effective sales coaching, based on CSO Insights’ 2015 sales performance optimization study. Since writing that blog post, I have witnessed that of the five characteristics listed – timely, accurate, consistent, relevant and individualized – only three have demonstrably risen to the forefront of sales coaching. Sales training and coaching need to take place as soon as there is a need.