More on Re-evaluating Evaluation – Jack Phillips and ROI

Dashe & Thomson

I have been blogging a lot about Training Evaluation this year—mostly Kirkpatrick , but also Brinkerhoff and Scriven. I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation.

An Overview: Phillips' Model for Learning Evaluation


When we originally published our Learning Evaluation eBook and blog series, we covered four learning evaluation models representing a range of approaches and perspectives: Kirkpatrick, Kaufman, Brinkerhoff, and Anderson. While there are many other learning models we’ve yet to cover, the one we’re asked about most often that’s not mentioned in our original series is Phillips' Learning Evaluation Model.

The Phillips ROI MethodologyTM – Measuring Data at All Levels – Part 5

CommLab India

This blog is the 5 th part of the Kirkpatrick series that I have been writing about over the last few weeks. In the fourth part of the series, we saw how the Phillips ROI Methodology TM suggests that measurements be taken at every level.

A Tale of Two Cases: Mobile Solutions with Phillip Neal #ASTDTK14

Learning Visions

These are my live blogged notes from a session on the final day of ASTD Tech Knowledge with Phillip Neal, VP of Business Need at Maestro. One of the struggles with mobile is that organizations are used to designing the way they always have and that fits within their existing models of what training is. Mobile is different. (It’s It’s like in the olden days of elearning when we all moved from CD ROMS to the Internet. Today, people are making a lot of mistakes.

My 15 favourite Australian e-learning bloggers

E-Learning Provocateur

Since then, she has joined Dachis Group where she and James Dellow write about social business on the Headshift blog. She extends her consulting wisdom via the Connect Thinking blog and helps other e-learning professionals via the E-Learning Academy. His Tony Wilson blog inspires me.

Front-End Analysis: Backward Analysis and the Performance Gap

Dashe & Thomson

Don Clark, on his Big Dog, Little Dog: Performance Justification blog post “Analysis” says that the Japanese approach to performance improvement is to ask “why” five times when confronted with a problem or a desire to improve a part of an organization.


Unicorn Training

In the penultimate part of this five-part series of video blogs to celebrate Unicorn's 25th birthday, founders Peter Phillips and Henry Phillips talk awards. youtube [link

VIDEO BLOG - Look Into My Eyes.

Unicorn Training

In the final part our week-long series of video blogs to mark our 25th anniversary, Unicorn founders, Peter Phillips and Henry Phillips, take a glimpse into the future of eLearning and Unicorn. youtube [link

VIDEO BLOG - Coming Back For More

Unicorn Training

In the third of this week-long series of video blogs to celebrate our 25th anniversary, Unicorn founders, Peter Phillips and Henry Phillips, discuss what makes Unicorn special and why our clients keep coming back. youtube [link

BLOG: #UTGForum updates

Unicorn Training

MORNING!So So we're back at King's Place for our annual Client Day and this is where you can follow all the updates from the day.Here's what's going on.Be sure to follow us on Twitter #UTGForum all day too.Right off to get some coffee.Room filling up nicely!

BLOG: Who Remembers When.

Unicorn Training

[caption id="attachment_2147" align="alignleft" width="300"] Peter Phillips celebrates promotion as AFC Bournemouth chairman in 2003. In this time Bill Clinton and his happenings happened, Nelson Mandela was released from prison and changed the world and our founder Peter Phillips even had a stint as a football club chairman, and enjoyed a memorable day out at the Millennium Stadium in Cardiff as his beloved Cherries were promoted!

VIDEO BLOG - The Birth of Style with Substance

Unicorn Training

In the second of a five-part video blog series this week to mark our 25th anniversary, Unicorn founders, Peter Phillips and Henry Phillips, discuss why and how Unicorn makes sure the eLearning not only looks great but does its most important job, educating.

BLOG: ‘The Business of Bespoke’

Unicorn Training

Today marks the launch of our new 25th anniversary special digital publication, produced in conjunction with eLearning Age, Peter Phillips, Unicorn CEO, examines ‘The Business of Bespoke.’

Blog: Let The Games Begin!

Unicorn Training

Unicorn CEO Peter Phillips looks at the growing popularity of serious games in learning.

VIDEO BLOG - Times They Are A'Changing. Or Are They?

Unicorn Training

This year Unicorn Training celebrates its 25th anniversary and to mark this momentous occasion, this week, we are running a series of video blogs featuring Unicorn founders, Peter Phillips and Henry Phillips, reflecting on Unicorn's quarter century in eLearning.

Unicorn Client Day - LIVE BLOG

Unicorn Training

10.30am And we're off, Unicorn CEO Peter Phillips is kicking us off. Mark Jones is bringing the day to a close. Everyone being encouraged to download the YUDU Unicornucopia App? Check it out here! Also a MASSIVE thank you to everyone who made the effort to come along and get involved.

Cammy Beans Learning Visions: Super-Close Google Map Zooms

Learning Visions

I stumbled across this blog entry today from Phillip Lennsen, Google Blogoscoped. His blog is pretty much all google all the time. Posted by Cammy Bean at 12:49 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Cammy Bean Greater Boston, MA, United States View my complete profile About This Blog Subscribe in a reader Subscribe via email Are you an Instructional Designer?

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BLOG: Gaming for the Learning Generation

Unicorn Training

In part 3 of his blog from the NextGen LMS conference, Unicorn's Stuart Jones looks at where gamification fits in. Read our CEO, Peter Phillips' thoughts on 'What can eLearning learn from video games?'

Internet Time Blog » Everyday heroes

Jay Cross

EVENT BLOG: Client Day - Refresh, Revitalise, Rejuvenate!

Unicorn Training

Right here we go, CEO Peter Phillips has just kicked us off and is now introducing Mike Hawkyard. __ AMUZO/MIKE HAWKYARD This is why Mike's here - [link]. 1) SkillsServe blog - all new release notes uploaded there. Welcome to our 2015 Client Day - Refresh, Revitalise, Rejuvenate!

Podcast Discussing Learning and Networking with a Blog

Tony Karrer

It was interesting to listen to beginning portion of the podcast Straight Talk with Bob Phillips where they discuss my article in T&D Learning and Networking with a Blog. From their post: In the opening segment, Aaron and I talk about Tony Karrer's article in T&D magazine, Learning and Networking with a blog. We also talked about how his blog has some interesting posts on personal learning environments (PLE's).

Cammy Beans Learning Visions: Games for the Brain

Learning Visions

Wednesday, March 07, 2007 Games for the Brain These brain games are from Phillip Lenssen, via Dean at my company who was thinking about how we could use brain teasers or games to get a learner prepped to learn. Blog Book Tour: Learning in 3D #lrn3d Allison Rossett: ELearning Isn’t What You Think It. Cammy Beans Learning Visions Musings on eLearning, instructional design and other training stuff.

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BLOG: Shelf Life - Inside the World of OTS

Unicorn Training

As the world gets increasingly mobile, Peter Phillips asks how can Off the Shelf (OTS) suppliers keep pace with industry innovation and demand as part of our special 25th anniversary digital publication.

BLOG - Reflections from LSCon 2014 - do you agree?

Unicorn Training

the trio of Peter Phillips (CEO), Jackie Kennedy (COO) and award-winning instructional designer, Sam Yates, will be reflecting on the conference over a series of blogs this week.

LIVE EVENT BLOG: E-Learning 20-20 Day Two

Unicorn Training

& * * * * * Post-lunch, Unicorn CEO Peter Phillips starts the second innings with a look at the popularity of gaming and showcases a variety of eLearning courses that utilise gaming elements. Welcome to day two of E-Learning 20-20!

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CLIENT DAY BLOG: 4 Key Questions To Solving The Content Conundrum

Unicorn Training

Chris Tedd, Strategic Head of Content at Unicorn, and Unicorn CEO, Peter Phillips, enlightened us!So Newsflash - learning is changing. But what are the benefits and pitfalls of creating bespoke learning in this landscape?

BLOG: 15-love to Unicorn 'Rock' Jackie

Unicorn Training

This has been a successful decision; to date we have won a number of awards to recognise our eLearning solutions, 2011 eLearning Company of the year, 2012 Instructional Designer of the year, individual achievement awards for both Henry and Peter Phillips, phew, a lot in a short space of time! "We

BLOG - Has The UK eLearning Sector Got Complacent?

Unicorn Training

Fresh from picking up the Outstanding Learning Organisation Award at the 2013 eLearning Awards, Unicorn CEO, Peter Phillips, asks has the UK eLearning sector got complacent?

What’s the ROI on Disengaged Employees?

Dashe & Thomson

From Kirkpatrick’s Four Levels of Evaluation, to Michael Scriven to Jack Phillips [.] appeared first on Social Learning Blog. Training evaluation appears to be the Holy Grail of the L&D world. It’s one of the hottest topics in the blogosphere and at conferences (see Barbara Camm’s highly trafficked posts on evaluation), and yet it remains extremely elusive. The post What’s the ROI on Disengaged Employees?

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BLOG: Forget Just 2014, Here's 6 Things We Foresee For Next 25 Years!

Unicorn Training

Not sure they will take replace the human race as our CEO, Peter Phillips, predicted though. Looking into a crystal ball is a favourite at this time of year. What will 2014 bring? What fads and trends can we expect over the next 12 months that will revolutionise our lives? What will we have fallen by the wayside by this time next year?

VIDEO BLOG - Can You Make One Cap Fit All When It Comes To Learning?

Unicorn Training

As Unicorn marks its 25th anniversary year, in this month's edition of e.learning age, Peter Phillips, Unicorn CEO, takes a close look at how technologies have changed the way we deliver learning, with a few amusing examples of what our learning has looked like in that time. It is impossible to take a ‘one-cap fits all’ attitude to learning. Who hasn’t sat there looking at something feeling completely uninspired when the person next to us is completely engrossed?

Inspired by Toronto: Must-See Attractions and Must-Eat Food


Nathan Phillips Square – Visit the Toronto Sign. Directly across the street from the hotel and conference centre is Toronto City Hall and Nathan Phillips Square. Docebo BlogInspiration At Your Doorstep – Docebo Inspire offers up the best of what Toronto has to offer.

5 Reasons Why Distance Learning Has Been Around for Centuries


One early instructor was Caleb Phillips in 1728; he advertised private correspondence courses in shorthand in the Boston Gazette. Subscribe to the Lectora e-Learning Blog for more distance learning tips and industry trends! Think distance learning is a recent invention?

Determining The ROI Of eLearning – Using Kirkpatrick’s Model Of Training Evaluation

Adobe Captivate

ROI determination (or Level 5): This is an add-on to the initial model (that has 4 levels) and is referred to as the Kirkpatrick-Phillips Evaluation Model of training. Blog eLearning eLearning Community blog elearning community eLearning ROI ROIThe measurement of effectiveness of online training is a hot topic right now.

How To Measure The ROI Of Online Training?

Adobe Captivate

This article had originally appeared in CrossKnowledge’s Learning Wire Blog. In today’s context, adding Phillips’ ROI calculation as the fifth level makes this framework even more useful and relevant. Blog eLearning online course online education online_learning training

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5 Tips To Maximize The ROI Of Online Training

Adobe Captivate

In today’s context, adding Phillips’ ROI calculation as the fifth level makes this framework more useful and relevant. Blog eLearning eLearning ROI Online training ROI Tips trainingDetermination of the ROI of online training is a hot topic today.

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Watershed's 7 Steps of Learning Evaluation


We've combined our favorite elements from Kirkpatrick , Kaufman , Anderson's Value of Learning , Brinkerhoff's Success Case Method , and Phillips' Model to create our version of a "super method" of how to evaluate learning.