Big Dog, Little Dog

JUNE 4, 2007

Another web idea dismantled by Keen is the concept of the "long tail" - the slow but gradual accumulation of sales by niche products such as books that could never have commanded shelf space in shops but can wait for buyers to find them on Amazon. Also see, Does Internet democracy work? Somehow those 10 readers will find you.

PWLE 32

PWLE Instructional Design Google Instructional 32

LifterLMS

JUNE 12, 2019

Chris Badgett: So in sales we’re prospecting, we’re not creating content and trying to attract people, we’re doing the work, we’re heading out to the internet, and we’re looking around building our wish list? There’s this giant long tail that you’re talking about.

Market 56

Market Program Course Authoring Tools 56

LifterLMS

NOVEMBER 4, 2019

After finding that he loved answering people’s SEO questions in Slack, Brendan ended up creating an online course where he put together everything he could to help people get off the ground with their SEO and start ranking well on search engines. Incredible content that matches the intent of a search that has links pointing to it.

Case Study 45

Case Study Study Course Community 45

Elucidat

SEPTEMBER 3, 2019

Subscribe to Learning at Large: Or search for “Learning at Large” on your podcast player of choice. 8:47 ] [It’s] harder to measure the performance on things like leadership and executive development, you have to have proxies for it, you can’t have that data—or it’s difficult to find that data, and there’s a really long tail with that data.

Kaplan 40

Kaplan Organization Skills xapi 40