What is the Important Work?
AUGUST 13, 2010
Not surprisingly for regular readers, I think that the nature of work is changing. In essence, to do the important work faster. Call it knowledge work, call it concept work, the point is that execution will only be the cost of entry, innovation will be the necessary differentiator. The fact is, our brains are really good at pattern matching, and bad at rote work. Training people to do rote work is a dying enterprise.