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knowledge and Learning In The News - 8/26/2006

Big Dog, Little Dog

Fireside Chat: The Long Tail - Signal vs. Noise. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" at the head of the demand curve and toward a huge number of niches in the tail. In this chat, the participants discuss the impact of the tail, mass amateurization, the role of reviews/recommendations, and how, in the future, everyone will be famous for 15 people.

How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

LMScast is the number one podcast for course creators just like you. Dustin Howes: Make this super dumb and easy because not everybody is going to be a veteran affiliate that is going to promote your program, but they may have a lot of long tail value, which means they might just bring in one sale a month or maybe one sale a year. There’s this giant long tail that you’re talking about. The conversion rates on those YouTube videos are huge.

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How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

LifterLMS

Learn how to grow your email list with an email challenge and SEO course case study with Brendan Hufford from 100 Days of SEO in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. LMScast is the number one podcast for course creators just like you. I’ve heard on some, as advice, through digital media podcasts and things, that a lot of people recommend for your first online business, you should start an SEO consultancy.

How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt

LifterLMS

Learn about how course creators get leads through content and scale revenue through smart promotions with marketing professional Daniel Daines-Hutt in this episode of the LMScast podcast with Chris Badgett of LifterLMS. In this episode Daniel shares his strategies for creating his long form content, and some best practices you may want to try out to improve your production strategies. LMScast is the number one podcast for course creators just like you.