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TechKnowledge 2012 – Post Assessment

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Significant increase in custom development shops – the most I have seen ever at TK12. Some booths had too many salespeople in relation to the size of the booth, it felt cramped and in some cases easily could scare off potential leads – worse, I saw many salespeople chatting amongst themselves rather than customers. Custom development shops coming up with all sorts of names for what they actually do. BrainShark. Last week, I attended TK 2012 in Las Vegas.