8 Scary and Uncomfortable Reasons for the Growth of Virtual Worlds
Kapp Notes
DECEMBER 1, 2009
In spite of all the layers and hoops people have to jump through to justify purchases, if someone with a big enough budget thinks virtual immersive environments are cool and neat enough, they'll find a justification and make the purchase. Consumers buy stuff they don't need all the time because it is the latest and greatest.
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