Remove Budget Remove Courseware Remove Macromedia Remove Program
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A Conversation with Michael Allen–ADDIE, SAM & the Future of ID

Kapp Notes

He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. Michael Allen and I sit down and discuss the Zebra program at ASTD conference way back in 2011. We were spending millions of dollars on courseware development.

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Michael Allen – Crystal Balling with Learnnovators

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. We use research and experience as a guideline, then reserve enough resources to modify our programs, perhaps several times, based on realized outcomes with our learners in the context in which they learn and perform.

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MICHAEL ALLEN – CRYSTAL BALLING WITH LEARNNOVATORS

Learnnovators

Authorware merged with MacroMind/Paracomp to become Macromedia, which was later acquired by Adobe. We use research and experience as a guideline, then reserve enough resources to modify our programs, perhaps several times, based on realized outcomes with our learners in the context in which they learn and perform.