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The power-law distribution (and you)

eFront

names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. For example say that you plot your marketing budget per medium as compared to students that learned about your business from a particular medium. You may know this phenomenon by one of its many names ?

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How to deliver mobile training to millennials and Gen Z

Coassemble

Going off industry standards, we found a great quote from TrainingIndustry on the market definition of what is mobile training: “ Mobile Training refers to training programs or content that is delivered or accessed via a mobile device. What is mobile training? Training Industry. Why has mobile learning taken off?

Mobile 105
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Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

In this episode of the Chief Learning Officer Podcast, Jon talks about that “crucible of leadership,” how he rebuilt himself and his team in the wake of his failure and how they came to establish the Discover College Commitment, an industry-leading tuition assistance program that all Discover employees are eligible for starting on their first day.

Kaplan 48
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How to build an SEO-friendly training portal

TalentLMS

Without spending money you haven’t budgeted for (and probably don’t have) on additional advertising. If you’re a course creator, the success of your training program rests in how many people sign up and engage with it. To do this, they first need to be able to find your training program. Keywords/Long-tail keywords.

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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

Higgins discusses that since keywords are expensive and budgets are limited, he had to target a more targeted audience demographic to ensure his PPC campaigns were profitable. Adam Higgins explains that bidding on general terms like “MBA and bachelor’s degree” leads to wasting precious budgets.

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Business of Learning

Tony Karrer

Learning budgets are decreasing. Thousands upon thousands of trainers attended conferences to learn about new approaches like programmed instruction, behavior modeling, roleplay, certification, interactive multimedia, sensitivity training. That may be happening right now when we (learning businesses) look at publishing.

Business 139
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How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt

LifterLMS

You probably want to get it out in the world, and get more people to read it, when we have a product, and a training program that does that. So, I have one customer on our training program, and he is in Norway, he runs a hub spot agency, and things like this. Guess what? And keep reading it through, again, and again, again.

Market 88