How to Attract a Loyal Learning Audience, Even on a Tight Budget
OCTOBER 20, 2017
However, after decades as a marketing and sales professional in the learning technology space, I can assure you that these two “different” worlds share more in common than you might think. Several decades ago, software companies began offering no-cost access to products for a limited time (or with a limited feature set), hoping to drive more demand for the premium version in the long-run. Here are some of the no/low-cost techniques that work for us.