A Conversation with Michael Allen–ADDIE, SAM & the Future of ID
Kapp Notes
OCTOBER 1, 2012
He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. We realized then that the process was at fault and that small iterative steps could be part of the solution for many problems ranging from communication to managing time and budget.
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