Capturing the ROI of Sales Training
MAY 14, 2019
But assessing the ROI of sales training is often a challenge because the “R” (return) part is hard to measure. It’s easy to figure out the “I” because the investment is a tangible dollar amount that is budgeted and spent. . The challenge is that ROI means different things to different people. So how do you measure the ROI of your training efforts? Training Event-specific ROI. Results-focused ROI. These can include: Call-to-meeting ratios.