4 Essential (and Easy) Video Metrics You Should Be Tracking
TechSmith Camtasia
NOVEMBER 4, 2019
Important metrics like play rate, conversion rate, number of viewers, and bounce rate have been part of video marketing for a long time. Not all video players and hosts offer the same metrics, although many of them have similar ones or may call them different names. Is the video being used as a job aid or reference guide?
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