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Why Content Curation Should be in Your Skillset

Jay Cross

It can save millions, reduce frustration, and boost the velocity of information in your organization. You expect the curator of an art gallery to know the collection and to: search out the best items. They have the same job but instead of paintings, deal with digital artifacts such as: blog posts and Tweets. Curating these items — selecting, organizing, evaluating, and sharing them widely — multiplies an organization’s return on information many times over.

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