Becoming a Social Business – Beyond Culture Change
DECEMBER 13, 2015
“ A paradigm shift occurs when prevailing mental model has so many egregious anomalies that it “breaks” and a new mental model of the world is perceived to be a better explanation of how the world works. We use the vocabulary available to us to describe and analyze our experiences and perceptions. The founder of the idea that language and worldview are inextricable is William von Humboldt, the Prussian philologist. The words become reality.