The Missing Metric: Why the Learning Industry Doesn’t Track ROI
DECEMBER 8, 2017
Why is ROI not a commonly used metric for success in learning? Over the past 4 years, I have come to know many learning professionals. I’ve met ones who specialize in content creation, instructional design, learning technology and general instruction. When I ask the question of how they measure the success of their programs, ROI (Return on Investment) are three letters that are not often heard. Is that alone enough to measure ROI?