Remove Business Remove Content Developer Remove Digital Remove Market

The 5-step elearning content development process

Elucidat

Want a foolproof elearning content development process that delivers great results, every time? The 5 essential steps for a successful elearning development process are: Set clear goals ( Capture ). Develop a design vision ( Conceptualize ). Create your content ( Create ).

Digital Content Development – From grain to bread

Stratbeans

The increase in usage of devices such as tablets, smartphones makes it challenging to fulfill growing needs for smart digital content. But there are many factors to take into consideration with developing, creating and distributing content.

Top Learning Systems Trends – A 2019 Extended Enterprise Market Guide

Talented Learning

With so many players and so much pressure to differentiate, it’s no surprise that some are growing their business through acquisitions. However, these choices tend to be made by individual business units or regional offices. 17 Rise of the “Agile Business” Learning Platform.

Using data to improve digital content marketing

Aptara

Using data to improve digital content marketing. With the online environment becoming increasingly crowded, digital content marketing is a must for businesses today. Creating and distributing digital content does not guarantee engagement.".

How to Attract a Loyal Learning Audience, Even on a Tight Budget

Talented Learning

But if you sell educational content , you know this kind of wishful thinking won’t grow your business. You can design training courses that are highly effective at developing skills and competencies. Marketing: The Instructional Business Blind Spot.

Budget 113

Digital magazines: A growing, changing market

Aptara

Digital magazines: A growing, changing market. Traditional media and digital offerings are often tied together in ways that both help and hinder each medium. This confluence can ease consumers into a new era and ensure great content finds an audience.

Why more businesses are outsourcing digital content creation

Aptara

Why more businesses are outsourcing digital content creation. Businesses across all industries are increasing their investments in technology, with much of the focus on digital content. Complex and challenging nature of digital content marketing.

Training & Development: How sensible is it to outsource?

Origin Learning

Why should businesses look at outsourcing training and development? Well, in this digital age, any scope to reduce costs and increase efficiency has to be carefully gauged. also had a training calendar to help employees and partners plan their development schedules.

How To Make and Market Your Online Course or Get Some Help With That With Grant Weherley

LifterLMS

We discuss how to make and market your online course or get some help with that with Grant Weherley of MonetizeMyExpertise.com. Getting feedback from students on your course content can help you to shape your program around what adds the most value. Grant Weherley: Marketing.

Inspecting the STM journal market

Aptara

Inspecting the STM journal market. Publishers in the science, technology and medical (STM) journal market have a lot to think about. The STM journal market today is a field in flux, with publishers experimenting with new formats and release strategies. Digital-only benefits.

18 Top Learning Systems Trends to Watch in 2018

Talented Learning

It is real – backed by evidence from business scenarios. It is moving the market in a particular direction (for better or worse). 18 Market Expansion and Consolidation Roll On. Almost daily, new learning technology developers contact us to introduce themselves.

Trends 114

LMS Innovation: Where’s the Value?

Talented Learning

If you follow my writing — even casually — you know how excited I am about the direction of LMS innovation and its ability to help organizations create business value. That’s because I’m focused on a much broader market opportunity for learning tech.

With B2B Publishing, digital innovation is key

Aptara

With B2B Publishing, digital innovation is key. As with any type of content marketing, B2B marketing needs to be done a certain way for it to be effective. Producing and distributing content requires a specific strategy and well-thought-out plan. Mobile marketing.

B2B marketing now largely mobile

Aptara

B2B marketing now largely mobile. Creating content for B2B marketing purposes is an important process, one that demands an intrinsic understanding of the audience's needs. The idea that customers will wait to get to a desktop PC before looking up B2B content is outdated.

The importance of digital asset management

Aptara

The importance of digital asset management. The evolution of digital content across all industries from health care and finance to publishing and education has increased market competition and prompted companies to modernize communication systems and processes.

EBooks could score marketing points

Aptara

EBooks could score marketing points. Selling a business' services and products always requires just the right combination of strong content and appropriate delivery methods. This helps combat any perception that the business lacks the knowledge or expertise to excel in its field.

Score 52

Introducing.the Camtasia Small Business Test Drive!

TechSmith Camtasia

We're excited to introduce a fun new project we're working on this month--the Camtasia Small Business Test Drive! For our first week, we asked each business to give us some insight into who they are, what they do, and how screencasting might fit in with some of their goals for the year.

Digital content: Is shorter more effective?

Aptara

Digital content: Is shorter more effective? In today's technology-driven business environment, it is virtually impossible to gain a competitive advantage without a strong digital content strategy. Content length is only one factor to consider.".

B2B marketing 'storytelling' includes relevant content

Aptara

B2B marketing 'storytelling' includes relevant content. The purpose of B2B marketing materials is to share a great portion of a brand's expertise and voice in a form that viewers can come to independently. Digital Content Development.

B2B content marketing defined by trust

Aptara

B2B content marketing defined by trust. Trying to figure out the perfect piece of content for a given audience is one of the most important marketing functions companies deal with today. That's the path Business 2 Community contributor Holly Hammersmith took.

Trust 52

Companies report interactive content drives marketing success

Aptara

Companies report interactive content drives marketing success. A recent piece by Business 2 Community contributor Seth Lieberman explained that when it comes to marketing, the advantages of going with interactive options online are threefold. Digital Content Development.

Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

It’s also a powerful business strategy that fuels a continuous cycle of revenue and profit. So let’s look closer at the pros and cons of some popular ways to sell customer training content… Customer Training: What Price Is Right? Free Content: Pros and Cons.

B2B marketers finding continuous value in content

Aptara

B2B marketers finding continuous value in content. Therefore, it has been important for B2B marketers to ascertain that they are influencing the purchase funnel with these offerings. The state of B2B content. Digital Content Development.

Beyond The MBA

CLO Magazine

In 2016, a team of professors at Coles College of Business at Kennesaw State University spent months converting a series of classroom-based executive education classes into a digital badge program. Shaun Walker is one of those busy executives.

Semantic tagging can improve digital content publishing

Aptara

Semantic tagging can improve digital content publishing. Authors, publishers and marketers today simply cannot afford to overlook the emerging trends and practices of digital content. Semantic tagging can be used for digital content enrichment.".

B2B marketers seek purposeful content, strong organization

Aptara

B2B marketers seek purposeful content, strong organization. Opting for factual content instead of straight-ahead marketing may be a pivotal decision. Content is the key to B2B marketing. Digital Content Development.

Marketing content: What do viewers really want?

Aptara

Marketing content: What do viewers really want? When developing content meant to sell a company's message, whether it's developed in-house or externally, it's important for leaders to ensure their offerings hit the mark with consumers and keep them coming back.

B2B marketing content has unique objectives

Aptara

B2B marketing content has unique objectives. Every piece of content created by a company needs to have its own reason to exist. This has been a discussed topic recently in B2B circles as leaders have decided what ends to put their content production operations toward.

B2B marketing succeeds through careful content curation

Aptara

B2B marketing succeeds through careful content curation. B2B marketing is more similar to B2C operations than some organizations may believe. This is especially important when committing to content production and curation. Make the sale with content.

Marketing-focused eBooks are a great motivator

Aptara

Marketing-focused eBooks are a great motivator. When it's time to display a company's expertise, the marketing department has several options, divided up by how long the content will take to consume and what level of detail it delves into. Digital Content Development.

eBook 52

Social, mobile, video and the future of digital content

Aptara

Social, mobile, video and the future of digital content. The world of digital publishing has changed tremendously over the years, with the rise of heavy social media consumption initiating a major transformation in content creation and distribution.

Publishing world approaching new digital paradigm

Aptara

Publishing world approaching new digital paradigm. Publishing content through conventional channels alone has become clearly inadequate when it comes to reaching today's audiences. Media is fully digital. content viewers, digital devices and online media trumped TV.

Print publications can (and should) transition to digital platforms

Aptara

Print publications can (and should) transition to digital platforms. Navigating the world of content distribution today is radically different than it was not too many years ago. It simply changes the platform used to distribute the content on. Digital Content Development.

Digital content can target varied objectives

Aptara

Digital content can target varied objectives. The methods of developing digital content have evolved with the times. Content production has evolved in both the technology that goes into releases and the efforts to get these items seen.

Successful digital content publishing requires specific IT skills

Aptara

Successful digital content publishing requires specific IT skills. The Internet of Things has not just altered the way authors and marketers publish content today; it has also transformed the way communication materials are created and how the stories are told.