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Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? And the overlap continues to spread, as digital content channels, strategies and tools weave themselves more deeply into the fabric of modern educational experiences. And I would add that, in this brave new world of instructional marketing, the common denominator is content. Here’s why… For both disciplines, creating high-quality educational content is essential. How much content is enough?

Why it’s more critical than ever to measure learning effectiveness in 2021

Docebo

And as remote work became the new norm, learning and development (L&D) teams had to figure out how to rejig their corporate training courses and e-learning programs to meet their learners’ evolving training needs given the new learning experience. Training metrics.

Docebo 130
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Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

It’s also a powerful business strategy that fuels a continuous cycle of revenue and profit. So let’s look closer at the pros and cons of some popular ways to sell customer training content… Customer Training: What Price Is Right? Since learning is such a critical aspect of the customer experience, it begs the question – should you charge customers for educational content? Free Content: Pros and Cons. Fee-Based Content: Pros and Cons.

Continuing Education Providers: What’s Your Recipe for LMS Success?

Talented Learning

With all this competition, you need more than good content to succeed as a continuing education provider. It may involve a formal training curriculum (for example, when studying for a professional certification ) or it may be entirely voluntary (for example, when developing skills for personal enrichment or professional advancement ). Content can be sold directly to individuals, or to continuing education providers who, in turn, serve individual learners.

How do you measure microlearning?

Axonify

Learning and development (L&D) professionals have been dealing with problems measuring the effectiveness of their programs for decades. By the time you even think about level 4 (results), the business priority has changed, and your focus is needed on the next project. This is why so many L&D heads rest their reputations on weak metrics, like participation satisfaction (we got a 4.6 The purpose of microlearning is to solve business problems.

A Conversation with Bryan Austin of mLevel

mLevel

Bryan has had a distinguished career in corporate Learning & Development, including leadership roles with Skillsoft, Kaplan, AchieveGlobal and NETg. The company has also won innovation awards for the way we’ve reinvented learning development. Austin: Corporate learning functions are often stretched too thin by the business’ increasing demand for learning programs coupled with the increasing pace of change. The most important results, though, are the business results.

Top Learning Trends for 2017 (according to the experts)

Axonify

Content must now be shorter and more relevant (“micro-learning” is the new buzzword). We need more tools like Axonify to make content relevant and targeted to the role and time it is needed. And there are now so many external content providers, our new job is to curate and integrate, not just develop and teach. Content curation will mature to content aggregation. Content needs to be in context, accessible, and relevant.

Expert 209

20 learning measurement ideas to show impact and improve performance

Elucidat

And, more importantly how can you prove the value of your learning project to the business? Rather than thinking of evaluation as something you do at the ‘end’ of your project (if there is a hard end to performance improvement and development?), here we share 20 ideas for learning measurement that you can track before content development, during development, and after launch. 5 ways to measure if your content or learning program is working.

Upgrading learning management systems: What to look for

Aptara

The introduction and development of innovative tools, software and processes has given way to a new era of simulations, multimedia and content that has both reshaped and redefined the learning experience. The role of learning in business. Top performers are often those who are capable, willing and even eager to continuously learn and develop. The engaging and bite-sized content, coupled with interactive design and flexible formats, make them ideal for modern learners.

Top Learning Trends for 2017 (according to the experts)

Axonify

Content must now be shorter and more relevant (“micro-learning” is the new buzzword). We need more tools like Axonify to make content relevant and targeted to the role and time it is needed. And there are now so many external content providers, our new job is to curate and integrate, not just develop and teach. Content curation will mature to content aggregation. Content needs to be in context, accessible, and relevant.

Expert 100

A Conversation with Bryan Austin of mLevel

Kapp Notes

Bryan has had a distinguished career in corporate Learning & Development, including leadership roles with Skillsoft, Kaplan, AchieveGlobal and NETg. The company has also won innovation awards for the way we’ve reinvented learning development. Austin: Corporate learning functions are often stretched too thin by the business’ increasing demand for learning programs coupled with the increasing pace of change. The most important results, though, are the business results.

Free L&D webinars for August 2018

Limestone Learning

Wednesday, August 1, 2018, 9AM – 10AM PT: Mousify Your Organization’s Performance: Five Keys to Disney-Inspired Success Examine the five Walt Disney–inspired strategies for peak organizational performance—Purpose, Priorities, People, Platform, Process—and learn how Walt Disney applied each of them to his theme park business. Then discover specific tactics for applying all five to your organization’s business and training needs. How to make the business case for learning journeys.