Remove Business Remove Convert Remove Google Remove ROI
article thumbnail

Explore How to Measure Event ROI and Performance 

Think Orion

Event marketing is a powerful tool for businesses to drive sales and enable them to connect with their target audience. As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI? What are KPIs?

ROI 40
article thumbnail

Google Analytics 4 for Higher Education Simple Guide 2023

Think Orion

Google Analytics 4 (GA4) is a tool that enables you to get essential customer insights and unlock customer-centric measurement to understand how they interact with your sites and apps throughout their entire lifecycle. What can you expect for higher education marketing with Google analytics 4? What is Google Analytics 4?

Google 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Digital Marketing Strategies for Beginners to Improve Business Performance

Think Orion

Do you know about the best digital marketing strategies that can help you grow your business fast? If you want to be successful in your online business, then you should know everything about using the right sources to get engagement and return on investment (ROI). This article will tell you all about it!

article thumbnail

Interview with Jack Phillips on ROI for eLearning

Mindflash

Jack Phillips is founder and CEO of the ROI Institute, Inc., Phillips developed the ROI Methodology™, a critical tool he has used for measuring and evaluating programs such as training, human resources, technology and quality programs and initiatives. Follow Jack on LinkedIn , Facebook , Twitter , Google+ , or YouTube.

article thumbnail

Mobile-First Revolution: Adapting Your Website Development Strategy

Hurix Digital

This mobile-first revolution calls for businesses to re-evaluate their website development strategies if they are still prioritizing desktop experiences. How Can a Web Development Strategy Be Useful for Business? How Can a Web Development Strategy Be Useful for Business? Table of Contents: 1.

Website 40
article thumbnail

Mastering Metrics and Data Challenges: Optimizing Digital Marketing in 2024

Think Orion

In this article, we’ll delve into the next critical aspect: leveraging data and performance tools effectively to grow your business. Go Beyond Traditional Tracking Methods With GDPR and iOS14 changes, traditional tracking methods, including on-platform Google Analytics, are less effective. Notice a shift in these metrics?

Metrics 52
article thumbnail

Higher Education SEO Tips Improve Organic Traffic

Think Orion

At the end of the day, higher education is a business. With SEO, you’d want your higher education institute to appear on top of all search results on Google. Some tools that are prominently used for keyword research are: Google Keyword Planner Keywords Everywhere AnswerThe Public. One of these is Google My Business (GMB).