Essentials, Layoffs, Connectivism, & Corporate Blogs
Big Dog, Little Dog
DECEMBER 10, 2008
Thinking Twice About Supply-Chain Layoffs - Harvard Business School. Includes video: Consumers Distrust Corporate Blogs - AdWeek. A Forrester Research study found that only 16 percent of consumers trust what they read on blogs, a trust level below such hallmarks of veracity as direct mail and message board posts. Of all information sources, including traditional and interactive media, corporate blogs finished dead last in consumers' eyes The Frog.