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Your social wishlist

Jay Cross

Imagine that a Senior Executive in your company returns from Thanksgiving weekend having read white papers from IBM that say social business is the next step in the overall evolution of business. Harvard Business Review, Forbes, and Fast Company had already told him that brainpower has become the engine of innovation.

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What Universities Must Learn About Social Networks

Jay Cross

Increasingly, businesses are looking to more social approaches to employee learning and development. Businesses are being transformed into social businesses. Businesses are being transformed into social businesses. Social business is the flavor of the day in the C-suites of the Fortune 500.

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Both sides now

Jay Cross

And not surprisingly, vendors are encouraging the trend–Microsoft and IBM have added wikis and blogging capabilities to enterprise apps including SharePoint and Lotus Quickr, while Google and upstarts like Socialtext, PBwiki, and Jive Software are luring corporate users with freebie accounts and dead-simple deployment.

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