Business e-learning vendor Site White Paper 
eLearning 24-7
JANUARY 10, 2012
The expo site often is nothing more than a small blurb, the vendor’s web site and some shows now enable the vendor to have a contact/e-mail form. The problem is that for the trade show (expo floor) it is just a combination of the web site you can see and the map. Segment 2 – Vendor Venues.
eLearning 24-7
MARCH 5, 2010
LMS/LCMS vendors are notorious for offering the amazing “module&# in their marketing and advertising pitches – whether it is on their web site, at trade shows, white papers, e-mail marketing, whatever. I’ve seen this with e-commerce modules. E-Commerce Module. E-Learning 24/7.
eLearning 24-7
JANUARY 5, 2011
Trap #3 White Papers and Case Studies in the Space – inc. any E-Learning product. At one time, vendors were honest, stating “white papers&# as marketing materials. A white paper is a marketing tool. Example: Skillsoft sells content – business, soft skills, etc.
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