Business elearning vendor Trust White Paper 
eLearning 24-7
JANUARY 5, 2011
Trap #3 White Papers and Case Studies in the Space – inc. At one time, vendors were honest, stating “white papers&# as marketing materials. A white paper is a marketing tool. Trust me, they will meet it. Example: Skillsoft sells content – business, soft skills, etc.
Jay Cross
APRIL 16, 2013
Years ago a start-up commissioned me to write a white paper that would help put them on the map. I wrote the paper that follows. The start-up stiffed me but the paper morphed into the Informal Learning book. This paper addresses how organizations, particularly business organizations, can get more done.
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