Working Smarter in the Enterprise
MAY 24, 2011
In 1986, 75% of the knowledge that a worker needed was stored in their heads. The needed information is no longer in the worker’s mind but it is “out there” in the minds of others. We are moving from the information age (knowledge workers) to the conceptual age (conceptual workers). Conceptual work involves gaining experience, learning, developing new thoughts and new ideas, and even developing new lines of business. Andrew McAfee: Enterprise 2.0.