What to evaluate?
JANUARY 22, 2019
In a couple of articles, the notion that we should be measuring our impact on the business is called out. It’s about what to evaluate, why, and possibly when. So, in the original article , by my colleague Will Thalheimer, he calls the claim that we should focus on business impact ‘dangerous’! Of course we have to be professional in what we do. The claim isn’t that the business measure is all we need to pay attention to.