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Explore How to Measure Event ROI and Performance 

Think Orion

Event marketing is a powerful tool for businesses to drive sales and enable them to connect with their target audience. As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI?

ROI 40
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Partnership Strategies to Promote Events

Think Orion

Sponsorship and partnership is the most effective way to promote an event with a powerful return on investment. But to make your event a success, marketing collaboration is required. Elevating events through sponsorship and partnerships helps you boost visibility, reach, and value. It’s not just about money.

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B2B Event Marketing Strategies for 2023

Think Orion

If you want to increase visibility , maximize awareness , and accelerate lead generation for your business, B2B event marketing is the right choice. Let’s first explore what B2B event marketing is and why it is important for business growth. What is B2B Event Marketing?

Market 52
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The ROI of Training Your Employees

Coursy

Despite this, it can be difficult to evaluate the monetary worth to your business of often expensive learning and development programs. This makes it even more tricky to try and calculate the ROI you might see. Unfortunately, businesses sometimes fail to invest in their L&D program as a result of not seeing the benefit.

ROI 97
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Ultimate Event Marketing Checklist For Rocking Your Next Big Events & Trade Shows

Think Orion

Event marketing remains the most direct and highly effective strategy for US businesses to secure leads. Previous studies have identified that 79% of businesses were generating sales during events, while 31% considered events as the most effective marketing channel. . To-Do List for Pre-Event Marketing.

Market 52
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Optimizing Your Virtual Events: Essential Best Practices

Think Orion

In today’s digital landscape, hosting virtual events has become essential for businesses and organizations. But how can you make your virtual event stand out? To help you succeed, here are some key best practices of virtual events backed by statistics: Virtual events are cost-effective.

Hosting 98
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Zero to Hero: How to Build an Award-Winning Training Program

Infopro Learning

With technological advancement, jobs are getting more intricate and delivering improved business results is becoming more challenging. The core of an effective training program is to accurately identify the target audience, business needs, and skills or topics that need to be covered.