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More on Re-evaluating Evaluation – Jack Phillips and ROI

Dashe & Thomson

I have been blogging a lot about Training Evaluation this year—mostly Kirkpatrick , but also Brinkerhoff and Scriven. I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation.

Training Evaluation Beyond Kirkpatrick

Training Industry

Because showing the return on investment from training involves many components and metrics that are not readily measurable, such as the behavioral changes in the learner’s day-to-day work as a result of the training they attended. Today, when we discuss training evaluation, we likely reference Kirkpatrick’s model with the familiar four levels: reaction, learning, behavior and results.

An Overview: Phillips' Model for Learning Evaluation

Watershed

When we originally published our Learning Evaluation eBook and blog series, we covered four learning evaluation models representing a range of approaches and perspectives: Kirkpatrick, Kaufman, Brinkerhoff, and Anderson. While there are many other learning models we’ve yet to cover, the one we’re asked about most often that’s not mentioned in our original series is Phillips' Learning Evaluation Model.

Why We Should Stop Talking About ROI in Training

Mindflash

For as long as Return on Investment, or ROI , has been prevalent concept in business, it’s also been a fixture of workplace learning and performance. Many people look at Don Kirkpatrick ’s work from as early as 1959 as the beginning of ROI in learning and development.

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What Is Learning Evaluation?

Watershed

Transform Learning, Transform Business. That means it’s learning’s turn to prove its worth with evidence-backed facts and figures—which will help transform learning and, ultimately, transform business goal alignment. An Overview: Kirkpatrick Learning Evaluation Model.

Evaluation and ROI in Compliance Training

Interactive Services

Higher integrity scores have been linked with cost-reductions, like less employee misconduct and improved risk identification and were linked to boosts in business performance, including higher employee productivity, better strategic management, and improved business performance.

The Elevator Pitch for Trainers

Training Industry

The conversation that began with Kirkpatrick and continues with Phillips takes place at virtually every training conference, is represented as an article in almost all training publications and is a topic of debate whenever training professionals meet. The dialog focuses on metrics, or the lack thereof; ROI and the challenge of measuring it; and the meaning of “business impact.”

ROI: It’s All About Proximity

CLO Magazine

What can I do to finally associate employees attending or consuming one of my training programs — be it instructor-led or virtual — with their ability to truly produce business results? I’m not saying training does not contribute to a learner’s on-the-job performance, but in the sense of measuring a Kirkpatrick or Phillips level 4/5 impact, we all know “contributing” is not a strong word.

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Putting Thought to Work: Evaluation in Practice

CLO Magazine

The company organizes its learning evaluation data using a tool, Metrics That Matter, from KnowledgeAdvisors that connects directly to its learning management system. Managers input progress measures into the LMS, which streamlines the data to Metrics That Matter. Then she said the tool automates levels 1 through 5 — including the Phillips ROI model — to help learning leaders report and analyze the data.

Free L&D webinars for May 2018

Limestone Learning

L&D can’t prove ROI using the same methods other parts of the business do. Discuss how to correlate learner engagement with other critical organization metrics to tell an important story about the value of L&D investments. What metrics for training ROI do you use?

What is stopping companies from measuring learning: Skillsets, datasets, toolsets or mindsets?

Xyleme

In one of our recent posts, " Why you need to take a Google Analytics approach to measuring learning ," we lay the foundation of our perspective regarding L&D''s constant battle for greater relevance in business strategy and planning.

CLO Symposium

Jay Cross

This is a framework for reporting the business results of learning in a rigorous, structured manner. It replaces the inward-looking mumbo-jumbo of Kirkpatrick and the Phillips with business measures. “Nobody cares about internal metrics.”

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