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5 Questions for Making Better Customer Education Content

TechSmith Camtasia

Can you build a successful business without successful customers? And that’s why creating high-quality customer education content that addresses your customers’ needs, pain points, and knowledge gaps matters. Jon Leh, a learning industry analyst, describes the situation this way: “In a world where customer success increasingly determines overall business success, customer education has become an imperative.”. In short, customer success = business success.

How Micro-Learning Boosts “At the Moment Performance” - Tip #114

Vignettes Learning

At work, how many times in a day does someone ask you “How do you do this”? You answer it in the shortest possible way and go back to what you’re doing. Now, how many times in an average day do you check something online? It's a natural thing to do. Everyone in one way or the other, do "at the moment performance" everyday. I propose that much of what we currently know and do are old solutions that do not support today's "at the moment performance."