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5 Questions for Making Better Customer Education Content

TechSmith Camtasia

Can you build a successful business without successful customers? And that’s why creating high-quality customer education content that addresses your customers’ needs, pain points, and knowledge gaps matters. Jon Leh, a learning industry analyst, describes the situation this way: “In a world where customer success increasingly determines overall business success, customer education has become an imperative.”. In short, customer success = business success.

How to Win with Video for Small Businesses

TechSmith Camtasia

Screencasts can be fantastic marketing content for small businesses—they’re cheap, easy to do and can provide a great return on investment. A brilliant example of this is the WordPress Guide to Small Businesses. Here, using easy-to-follow video tutorials and links to articles and resources, the folks over at Simply Business simplify the daunting process of setting up a website. High quality content doesn’t mean high production value.

Video 82

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Free learning & development webinars for September 2020

Limestone Learning

It’s a busy time of year, even during normal times. Tuesday, September 1, 2020, 12PM – 1PM PT: Successful Implementation of Virtual Management Training How do you ensure installation of learning for your front-line leaders and management team? Know of any upcoming free L&D webinars?

Free 60

How to Edit Video (With Step-by-Step Video)

TechSmith Camtasia

It’s hard to know where to start and which of the skills, techniques, and concepts you need to know to be successful. This video will walk you through exactly what you need to know to edit your own videos. Jason Valade, Master Trainer at TechSmith, will give you some of the basic concepts and walk you through how to edit a video. Sign up for the TechSmith Academy (it’s free!) But we know that editing becomes a thing right? So, where do we start?

Video 63

Storytelling and Video Solutions at ATD TechKnowledge 2018

Videonitch

We know it’s effective in educating – Ebbinghaus forgetting curve be dammed when there a good story behind the learning. By having native support for video, Brightspace not only knows which learners started each video, but also if they finished or where they stopped if they did not finish. Both provide valuable information for assessing the learner and the video’s quality. Storytelling.